Normalised records

Normalised records (silver)

Each raw row is parsed into consistently formatted fields. Every change from the raw value is recorded as a data-quality flag.

Normalised rows
99,495
usable in matching
Flagged rows
99,881
99.9% carry at least one flag
Junk quarantined
505
no usable last name
Average quality score
0.75
1.00 = no corrections needed

Quality flags

What normalisation had to do, and how often. Select a flag to filter the table.

Normalised records

Third-party administrator, flag “Phone missing area code”, junk only, lowest dq score first

Junk onlyFlagPhone missing area codeClear
RecordSourceNameDOBMember IDPhoneAddressQuality scoreFlags
No normalised records match
Try clearing a filter.
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